NAYA
A bilingual marketplace connecting the world to Syrian artisan heritage — where every purchase preserves a tradition.
The Vision
Syria holds millennia of artisan tradition — from the cobalt-blue ceramics of Damascus to the 4,000-year-old soap-making methods of Aleppo. Yet many of these crafts remain invisible to the global market. Naya was conceived as a bridge: a digital collective that gives seven artisans across five Syrian regions a storefront as refined as their craft.
The challenge was twofold. First, build a fully bilingual Arabic/English e-commerce experience with flawless RTL support — not an afterthought, but a first-class citizen. Second, move beyond transactional shopping into cultural storytelling, where every product page reveals the maker, the method, and the meaning behind each piece.
The result is 65 statically generated pages across two locales, featuring 18 handcrafted products spanning ceramics, textiles, metalwork, jewelry, mosaic, soap, food, and woodwork — all searchable via fuzzy matching, filterable by category and region, and purchasable through a persistent cart experience.
Live Screenshots
Features
Design Language
Warm, artisanal, premium but approachable. The palette draws from Syrian earth and vegetation — terracotta clay, olive groves, cream-washed stone. Typography balances Arabic calligraphic rhythm (Tajawal) with clean Latin geometry (DM Sans), ensuring both scripts feel native rather than translated.